Official rules

The published terms of a promotion: who may enter, how to enter free, the entry period, prize details, how a winner is selected, and who the sponsor is.

Official rules are the terms every entrant accepts and the document you rely on if the result is disputed. Publish them at a stable URL before the first entry, link them from every entry point, and leave them unchanged for the duration.

  • A no-purchase-necessary statement and the exact free entry method
  • Eligibility: minimum age and where entrants must live
  • Start and end date and time, with a time zone
  • Prize description, quantity, and approximate retail value
  • How and when the winner is selected, notified, and how long they have to respond
  • What happens if a winner does not respond or is disqualified
  • The sponsor's identity and contact route, and a void-where-prohibited statement

Guides that use this term